Site Selection

JUL 2015

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L O G I S T I C S S I T E S & S E R V I C E S S P E C I A L A D V E R T I S I N G S E C T I O N S I T E S E L E C T I O N J U LY 2 015 135 A cross all industries and functions, companies proactively are scrambling to optimize their business models — not only to compete, but also to survive. With the recent prolonged recession and so many uncertainties throughout the past 10 years, corporate capital investment has been severely curtailed. Many corporations switched to tightening their belts by consolidating or delaying facility investments. The bulk of new capital investment focused on less expensive upgrades and processes within existing facilities. Only in the past two years have we started to see an uptick in investment into new facilities, especially in manufacturing and warehouse distribution. Indeed, the industrial sector has been the leader in the slow recovery. New technology is making the location decision easier, yet more sophisticated. Since 2012, there has been a new and profound burst in the advancement of sophisticated technology, information and analytical tools. Specialty software, IT advances, cloud storage and the rise of "Big Data" mean today's executives have the opportunity to adapt cutting-edge methods and use sophisticated tools to leap ahead of the pack, rather than risk slipping into increased economic oblivion. b y B E N L U T T R E L L , S e n i o r L o c a t i o n s S t r a t e g i s t , W e r n e r G l o b a l L o g i s t i c s Logistics Technology: Locations That Improve Supply Chain Optimization Continued on page 138

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