Site Selection

JUL 2015

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126 JULY 2015 S I T E S E L E C T I O N Welcoming the World New Jersey capitalizes on unprecedented wave of corporate headquarters mobility, especially among multinational frms. orporate head offces are changing locations at an unprecedented pace, and increasingly they are making their way to transit- oriented communities in New Jersey. The April 29 opening of the Goya Foods corporate headquarters in Jersey City is the latest example of this sudden surge in corporate mobility, but it is not likely to be the last, says John Boyd, founder and president of The Boyd Company Inc., a Princeton-based site selection consulting frm that specializes in headquarters location searches. "The Choose New Jersey [economic development] organization is astutely capitalizing on a national trend of unprecedented corporate headquarters mobility," Boyd says. "Historically off the table in most corporate reorganizations, the head offce is in play for relocation like never before." Boyd adds that "on the international stage, New Jersey is especially well- positioned to capitalize on the trend of offshore frms establishing head offce operations in a location where foreign nationals feel very much at home. The North Jersey/New York metro area market fts that bill very well. It is home to a major international b y R O N S T A R N E R r o n . s t a r n e r @ s i t e s e l e c t i o n . c o m N E W J E R S E Y C N Photo courtesy of Goya Foods

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